TV-TWO-The app for Smart TV is used as a new gateway to linear broadcasts combined with personalized video streams as an additional channel.

INTRODUCE

TV-TWO, an app for Connected TVs that blends traditional television with personalized video streams that offer premium content with no subscription fees. Streaming video can always be opened just by clicking a button. Secondly, Token for Television (TTV), the ERC20 token that governs exchange rates between consumers, content providers and advertisers. We propose new ecosystems, where the unusual nature of the Ethereum blockchain allows market participants to interact directly without having to rely on intermediaries. Consumers can watch a curated video when they receive TTV because they choose to see sponsored messages from advertisers. Creators are valued by users with TTV for their production quality. Token for Television will be offered to the community in a crowdsale. We will use the new standards and enhancement of Interactive Coins Offer as proposed by Jason Teutsch and Vitalik Buterin to ensure a fairer and transparent appointment process. Crowdsale TTV is highly relevant to advertisers looking for sponsorship on the Big Screen. The Utility Network Expansion Mechanism is attached to our model. Because there is no TWO user base, every consumer who comes to the platform increases the token utility.

The current television ecosystem is broken. TV networks around the world abuse their market power as a goalkeeper to raise prices for advertisers, lower payments to creators and raise subscription fees for tariff makers. They actively prevent innovation in content delivery and advertising technology to maintain their oligopolistic position and benefits. Many consumers are really frustrated by the state of television. They enjoy the lean-back nature of fixed program schedules, but want to see more premium content personalized for their viewing patterns and interests. At the same time, technology giants like Google, Facebook, Amazon, and Netflix are looking to build their walled gardens around the television ecosystem, eager to get more power through data and access to consumers.

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TV-TWO offers community solutions in the form of an Open Platform for those who want to know about cable cuts.

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Value Proposition

TV-TWO will bring the digital age to millions of living rooms around the world. We offer the community:

An application for Connected TVs that blends broadcast television with a personalized and ad-supported video stream offering premium content on the Big Screen. While watching linear television through TV-TWO, the video stream can be accessed anytime by pressing Enter on the remote control. The application is a new standard for TV advertising. Consumers are empowered to share data with advertisers on their terms. Advertisers can utilize user data and usage insights to reach consumers with more personalized and relevant messages that result in higher user satisfaction and return on ad spend.

TheToken for Television (TTV), a token that administers the exchanged value between consumers, content providers and advertisers. Advertisers give tokens to users for watching sponsored videos and sharing anonymous user data. Content Providers get tokens and insights from users for offering premium video content. Consumers accumulate tokens that they can store in their wallet and offer on exchanges. We aim to establish a direct relationship between consumers, content providers and advertisers (see Figure 1). The individual players are empowered to pursue direct interactions on the blockchain, decentralizing the ecosystem as well as disarming oligopolistic TV networks, broadcast providers and tech giants, as they are actively hindering open innovation. In section A.1, we validate our claim that TV networks are organized as oligopolies. Based on learnings from the programmatic advertising space that is plagued with fraud, limited viewability and brand safety issues, we will leapfrog TV ahead by building transparency right into the core of the model.

TTV Ecosystem

Platform

TV-TWO offers regular broadcast television consumers an easy way to transition into the world with personalized video streams

TV-TWO Smart TV app

While watching TV broadcasting via TV-TWO, users can start streaming personalized videos that offer premium content without subscription fee Video stream acts as an additional channel and can be opened by pressing Enter on the remote controlBased on interrupt behavior, TV linear preferences, surveys and data Other, supervised learning algorithms select appropriate videos from a wide selection of high quality contentThe following video categories exist: Movies, Music, News and Politics, Travel and Nature, Food and Beverage, Fashion and Beauty, Sports, Cars, Technology, Games and Education

The Blockchain

TV networks and broadcasters exploit their positions as intermediaries

We encourage direct interaction between consumers, content providers and advertisers:

Consumer

Get to use platforms that combine linear TV with personalized video streams curated by supervised learning algorithms, allowing more variety of organic content and relevance without having to pay monthly subscription feesExperience freedom to skip videos and ads as well as the opportunity to choose the number of adsReceive a gift to watch relevant sponsored messages and share anonymous data with advertisers via TTV

Content provider

Accept the opportunity to generate reach on television without having to sign a contract with a TV network, providing small creators who focus on the same voice-quality video as determined by watch stats, not clicks. Get full transparency on watch statistics for their videos without having to trust a centralized platform can easily refit their content by taking advantage of high media expenditures that lead to TV

Advertiser

Receive targeting and attribution features and automated media ordering on TV they know from digital adsGet per user reporting on ad engagement and organic video context without being a victim of fraud or KPI reporting that is not transparentAnd can handle users on the basis of party data without having to submit data to TV-TWO or a third party

Token

We redistribute a $ 180 billion television advertising cake and announcer